Hodges Real Estate
“Your organisation and turn around is excellent. You take time with the owners and tenants, and make an effort to understand their needs which is great.”
About Us
Moving Words are a Melbourne based freelance copywriting service specialising in real estate copywriting.
Quality
Working directly with a number of leading real estate agencies and photographers, our staff draw upon their broad knowledge and backgrounds in the real estate and marketing sectors to ensure your copy is of high quality, target specific and correlates with changing consumer behaviour.
Reliability
We value and are passionate about providing a premium, personalised service that aligns with your company's image to increase and build brand awareness, whilst offering rapid turnaround. Appointment bookings can be easily made via SMS, email or a simple phone call with quick or immediate response times.
Value
Our highly competitive prices have been designed to ensure they are cost effective, allowing agents to focus their attention on what they do best, listing and selling. Our team are friendly and approachable, and we pride ourselves on providing a hassle-free alteration service that’s offered at no additional charge.
Background
Based in Melbourne and established in 2013, Moving Words was founded by Lawrie Herring, a qualified marketing specialist and REIV trained copywriter with a background in residential and commercial real estate.
Her clear understanding of the industry, target specific copywriting and excellent customer service resulted in Lawrie becoming widely recognised in the industry as a prized marketing asset. Her skill set allows her to weave vendor highlights and historical aspects into the copy, whilst outlining the property features to capture buyer interest.
Building upon this strong customer focus and quality service, Moving Words continued to grow with Charmaine joining the business in 2017 and adding her background in real estate and customer service to the mix. Since then, the business has continued to grow and now offers the flexibility of both onsite and virtual copywriting services to both real estate agencies and photography companies.
Testimonials
Ray White
“We are rapt with the copy for our property, thank you.”
Biggin Scott
“I have had the pleasure of working with Lawrie for 4 years. She is always a delight to work with and her attention to detail and due diligence are second to none. I would have no hesitation in recommending her services.”
Ray White
“Thanks for the copywriting, it's spot on once again.”
Hocking Stuart
“Lawrie maintains an extremely high standard of work, her excellent work ethic and ability to adhere to strict deadlines ensures the smooth running of every campaign.”
RT Edgar
“At all times Lawrie conducts herself in a highly professional manner, works easily to set deadlines and produces work of the highest quality.”
Biggin Scott
“Vendors have stated you did an amazing job and it has read very, very well so thank you :)”
Harcourts
“Vendor loves the copy, thank you.”
OBrien
“Thank you for the amazing copy of our home, it describes the house, reserve and area beautifully. Wow! I really cannot say any more but thank you so much.”
Ray White
“The copy looks great! I showed it to some of my comms colleagues and they also thought it was really good. It felt like we were taken on a journey through the house. Please pass on my thanks to Lawrie. She did the house real justice.”
Barry Plant
“Your ad copy texts are amazing.”
First National
“Just thought I’d give you some feedback. I showed the owner the copy this morning. It brought a tear to his eye. He was so happy!”