About Us

Moving Words are a Melbourne based freelance copywriting service specialising in real estate copywriting.


Working directly with a number of leading real estate agencies and photographers, our staff draw upon their broad knowledge and backgrounds in the real estate and marketing sectors to ensure your copy is of high quality, target specific and correlates with changing consumer behaviour.


We value and are passionate about providing a premium, personalised service that aligns with your company's image to increase and build brand awareness, whilst offering rapid turnaround. Appointment bookings can be easily made via SMS, email or a simple phone call with quick or immediate response times.


Our highly competitive prices have been designed to ensure they are cost effective, allowing agents to focus their attention on what they do best, listing and selling. Our team are friendly and approachable, and we pride ourselves on providing a hassle-free alteration service that’s offered at no additional charge.


Hello. I’m Lawrie Herring, Owner and Copywriter at Moving Words.

Throughout my career I’ve had the pleasure of working with a number of brilliant individuals in a variety of organisations, ranging from not-for-profit through to large multi-national organisations both in Australia and overseas.

Having commenced my career in the hospitality sector, I soon moved into the world of real estate with a position at a commercial real estate agency back in 1998. After traveling and working in the UK for a number of years, I returned to Australia where I began working in the residential real estate sector.

Throughout my career both mobile phone and internet use have changed the way real estate agents do business. Now more than ever before, agencies need to stand out from the crowd with carefully constructed content that’s both attention grabbing and easy to read.


Hodges Real Estate

“Your organisation and turn around is excellent. You take time with the owners and tenants, and make an effort to understand their needs which is great.”

Ray White

“We are rapt with the copy for our property, thank you.”

Biggin Scott

“I have had the pleasure of working with Lawrie for 4 years. She is always a delight to work with and her attention to detail and due diligence are second to none. I would have no hesitation in recommending her services.”

Ray White

“Thanks for the copywriting, it's spot on once again.”

Hocking Stuart

“Lawrie maintains an extremely high standard of work, her excellent work ethic and ability to adhere to strict deadlines ensures the smooth running of every campaign.”

RT Edgar

“At all times Lawrie conducts herself in a highly professional manner, works easily to set deadlines and produces work of the highest quality.”

Biggin Scott

“Vendors have stated you did an amazing job and it has read very, very well so thank you :)”


“Vendor loves the copy, thank you.”


“Thank you for the amazing copy of our home, it describes the house, reserve and area beautifully. Wow! I really cannot say any more but thank you so much.”

Ray White

“The copy looks great! I showed it to some of my comms colleagues and they also thought it was really good. It felt like we were taken on a journey through the house. Please pass on my thanks to Lawrie. She did the house real justice.”

Barry Plant

“Your ad copy texts are amazing.”

First National

“Just thought I’d give you some feedback. I showed the owner the copy this morning. It brought a tear to his eye. He was so happy!”

Say hello!

Find us at

[email protected]

Give us a call

0408 170 066